The simple answer to this question is ‘yes’. Any business or anyone can become a VoIP reseller. But it is not easy and not everyone can expect to be successful. To be a good VoIP reseller you need to make sure you choose the right services to take to market and the right partner to train and support you.
Selling and providing hosted voice services is not particularly difficult or complicated, but you can’t simply stick a sign on the door or on social media that says ‘VoIP services on sale here’, or words to that effect and then just muddle your way through it when someone walks through the door or makes contact.
To sell VoIP effectively, you need to know what you are talking about. You need to be able to talk to customers with confidence. That means knowing about the kind of service you can offer and understanding the real benefits for customers. It also means trusting you supplier partner – especially in the early stages when you are just getting started.
There could be nothing worse than selling a service, singing its praises, only to find that it does not work that well and your supplier can’t back up the claims that you have made on their behalf. VoIP is not a product that you can just sell, set and forget; it’s a service, and like any service, it is only as good as the customer’s latest experience. As soon as it drops below expectations, you will be expected to sort out any issues and resume the expected level of delivery right away.
You should be able to do that – but when you first start selling VoIP, you will certainly need some help. This is why your choice of supplier partner for VoIP or hosted voice services is so important. They should be able and prepared to back you in getting yourself set-up and equipped to sell VoIP services and subsequently implementing and supporting customers.
If they are not prepared to do all of that, you can’t expect to be a success.
Going back to the initial question of can anyone sell VoIP, the more complex but accurate answer is ‘yes, but they need to be prepared to select the right supplier partner, work with them to develop their capabilities, and take responsibility for looking after their customers’. Anyone who us prepared to do all that can most certainly become a VoIP reseller.